— a social-engagement tongue-twister marketing challenge
by Zespri International Limited.
The campaign aimed to show consumers that not all fruits are created equal, by promoting the idea that just one Zespri kiwifruit (especially the SunGold variant) provides 100% of a person’s daily Vitamin C in a fun and memorable way.
We then challenged followers to keep up with our tongue twisting beats, creating buzz and changing habits.
“Consumers’ enthusiasm in the campaign has been strong, helping to increase awareness and front-of-mind recall for Zespri Kiwifruits across key markets in Asia, while staying true to the fun and playful character of the Zespri brand.”
-Judy Lee, head of marketing
Growing for Good
The film and campaign sit within Zespri’s broader Growing for Good philosophy, Zespri is 100% owned by New Zealand kiwifruit growers and remains firmly rooted in the Bay of Plenty — the heart of kiwifruit cultivation in NZ.